MAPAYA is an artisanal clothing brand with a love not only for unique, handcrafted fashion, but also for inner peace and a sense of oneness with the world.

The aim was to portray the brand as a response to the fast pace of the modern world, promoting the idea of conscious consumption.

We wanted the audience to feel that MAPAYA is not just a clothing brand, but above all a community of people who value quality, authenticity and have a conscious approach to fashion. MAPAYA is an invitation to go on a journey together – in search of a style that is a reflection of one’s spirit and personality.

This is why we have chosen to present the brand in the light of the unification of generations who, despite their differences, find a common language in the harmony of colours, textures and cuts, creating a coherent story of diversity and the beauty of coexistence.